Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Friday, April 15, 2011

The Social Network: An Ethical Response

ethical response to the social network

I felt like the movie brings up a clear ethical dilemma. There was a debate about whether or not Mark Zuckerberg stole a portion of his idea from the Winklevoss twins. This is an issue of intellectual property. If somebody comes up with an idea, then they are entitled to that concept and any financial gain that comes from its use. Often times, multiple people will have the same idea and only one implements the idea. If those people never communicated with each other about their idea, there is no moral dilemma. The rule of first come, first serve applies. The problem arises when one individual knowingly uses another individual’s idea.

The Winklevoss twins came up with The Harvard Connection and asked Zuckerberg to partner with them. He never did, but decided to create his own site called The Facebook. The debate revolves around how similar the two sites are, if at all. It is proven that the sites do not share any coding, so from a programming standpoint Zuckerberg is in the clear. But that could be argued as physical property. This is a question of intellectual property. If Jim invents the chair using maple wood, and Alex invents the same chair using oak, it is still the same idea.

So in order to determine if the idea was stolen we have to compare the concept of the two sites. The Harvard Connection was intended to help people connect, as was Facebook, but its purpose was geared more towards dating. Facebook’s intentions were to capture the entire social experience, not just dating. The Harvard Connection wanted to capitalize on the feeling of exclusivity, which is certainly the route Facebook took in its early launching period. We can see that the ideas are both very similar and, at the same, fundamentally different.

I believe Zuckerberg does owe them something. It would appear they were his inspiration and they paved the way for his idea to take hold. I also think the original settlement of $65 million dollars and some stock in Facebook is reasonable considering their apparent contribution. I believe the most ethical scenario would have been for Zuckerberg to approach the Winklevoss twins and explain the direction he wished to go. If they didn’t like it, they could have parted ways and they wouldn’t have had any claim to the Facebook concept.

Thursday, February 24, 2011

5 Ways to Use Twitter

People always ask what exactly Twitter is. A lot of times people respond by saying it is like Facebook with just a status. In a really simple explanation that's true, but it is so much more than that.

Twitter can be used as an effective tool for a variety of different things. It can be anything from a promotional tool to a search engine filter.

5 Uses For Twitter

Search Engine Filter- Go on Twitter and find an expert in something you are interested in. If you want to learn about website design, than find someone who tweets all about it. Once you find the right person to follow you will get a lot of good information directly from someone who is doing all the research work.

Business Promotion- If you have a business, Twitter is great way to get exposure and keep your customer up-to-date on all your latest deals and announcements.

Follow People Of Interest- If you are a celebrity gossip junky than Twitter was designed for you. Celebrities tweet and people follow.

Site Traffic- If you have a blog, business site or anything online, this is great way to get traffic to your site. Just get a lot of followers, write interesting tweets, and link to your site. Learn about getting site traffic with Twitter here.

Quick Communication- As we have seen from the recent activity in Egypt, news can travel faster than you can say 'tweet.' If you have information you want to get out quick, than this is a good route to take.

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