The Volkswagen Art Commercial Creates Online Buzz

This campaign done by Red Urban is a fantastic example of branding and buzz creation, showing that advertising is not always about the hard sell. The name of this campaign is "Driving Can Be Beautiful." Photographers used long exposure to capture images created by the lights on the Jetti GLI.

Next, they created make-shift art galleries in random areas around Canada and just let people steal their stuff. The point was to create buzz and that is exactly what happened. As you can see in the video, people were stirring online with excitement. What a great way to get be people talking about your company, and what a great way to associate your brand with style and beauty. Hats off to the creative people involved.

Leave your comments below. I would love to hear about any experiences you may have had with this. And oh yeah, apparently this campaign isn't over, so keep your eyes peeled.

For more info and to see the full credits go here.